• Author Ann-Marie Brouder, Simon Billing and Sally Uren
  • Publisher Forum for the Future
  • Publication date February 2014
  • Type Reports
  • Industry Food & Beverage
  • Category Sustainability and the Business Case
  • Stakeholder Engagement
  • Responsible Supply Chain Management
  • Responsible Business in Emerging Markets
  • Language English

The numerous sustainability challenges faced by many industries, including the tea industry, are too big for any one company to address alone; rather they need the co-operation of all parts of the value chain working together. For the first time in history, some of the key players in the tea sector have come together to explore the future for tea in a collaborative project called Tea 2030. They are working jointly to identify the key challenges, forecasting the issues that need to be addressed and combining their knowledge and expertise to deliver new solutions that will overcome the issues facing the sector – creating a shared vision for what the global tea industry can do together to ensure it has a prosperous and sustainable future. They are fully committed to implement this initiative in compliance with all applicable laws.

Led and facilitated by Forum for the Future, the leading global sustainability non-profit, this report presents the challenges and opportunities the tea sector will face in the future, including 4 possible future scenarios for the tea industry. The report marks the end of phase II of Tea 2030 which set out to explore the future for tea and the beginning of the implementation phase of Tea 2030.

Tea 2030 is a global project bringing together some of the key organisations in the global tea industry, including the Ethical Tea Partnership, Fairtrade International, Finlays, IDH – The Sustainable Trade Initiative, Rainforest Alliance, S&D Coffee & Tea, Tata Global Beverages, Twinings, Unilever and Yorkshire Tea. We also thank the International Tea Committee for their support. future-tea-report