Sustainable Innovation Strategies
Food & Beverage
In this book we explore Danone and Interface, two companies that are market leaders in their sector, and which have business models that while obviously considering classic performance indicators such as revenues, sales or productivity, seem to focus on innovation and sustainabil- ity as two of their central strategic issues at the core of their business model. Our aim is to ana- lyze first whether and how innovation and sustainability affect each other, and the impact these strategic issues have on the competitiveness model of these two companies. In that regard, we do not want to simply study sustainable innovative projects, but rather how sustainability and innovation are connected to each other and how they affect Danone and Interface. Second, we want to understand why these two companies have placed sustainability and innovation at the centre of their business model, and whether there are some common features that these two companies share that explains that phenomenon. The objective is of course to come up with a model that explains how companies place sustainability and innovation as core competitiveness attributes and, most importantly, to help other companies understand how they could potentially follow similar strategies.