Corporate Social Responsibility & Green PR Guidebook

Building, maintaining and communicating a reputation of good corporate citizenship is not just good business—it’s a key to survival as the world economy grinds its way back to stability. As a professional communicator, you know that there has never been a better time than the present moment to advance CSR and sustainability initiatives for your organization and for your clients. And PR News’ Corporate Social Responsibility & Green PR Guidebook will be a go-to source for the essential insights, strategies and tactics that will burnish your reputation as a CSR leader and aid you in proving the value of corporate responsibility, launching programs and communicating your successes.

This Corporate Social Responsibility & Green PR Guidebook will show how to link CSR and sustainability to brand messaging, manage CSR programs during and after a crisis, create on-point CSR reports using the Global Reporting Initiative guidelines, track your global engagement with social media listening tactics, add CSR success stories to Wikipedia entries, align business goals with CSR programs and much more.

Guidebook chapters include:

• Cause Marketing & Community Relations
• Digital Communications
• Media Relations
• Stakeholder Communications
• Sustainability Reporting
• Philanthropy Communications
• Internal Communications
• Crisis Communications
• Green Messaging
• Case Studies