Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits

The market for goods and services at the bottom of the pyramid is enormous and under utilized. Prahalad shows that the 18 largest emerging countries have 680 million households with an annual income of about $6,000 or less per household. Those numbers translate into a huge, untapped market of approximately $1.7 billion - waiting to be recognized and served. The Fortune at the Bottom of the Pyramid proves that the future will develop from serving the poor, because the innovations that are developed are superior- top quality, low price, high volume and world-scale. Only the best innovations will work for both sides of the equation, those in poverty and those in the "developed" countries. New products and services that improve the lives of poor people aspiring to the middle class make the world a safer place, while protecting and conserving the earth's resources.