Edelman Goodpurpose 2012

The 2012 Edelman goodpurpose® study is the firm’s 5th annual global consumer study conducted by  StrategyOne, Edelman’s wholly owned by research firm, and consisted of online interviews in 16 countries among 8,000 adults (ages 18+). Five-hundred respondents were surveyed in each of the following markets: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, the Netherlands, Singapore, the United Arab Emirates, the United Kingdom and the United States. Interviews were conducted from January 18 – February 15, 2012.

The goodpurpose® study is Edelman’s annual global research that explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of brands and corporations. The survey was conducted in 16 countries among 8,000 adults, and is the only global, longitudinal study of its kind.