Marketing for Sustainable Products and Services: Creating Value from Innovation (in Spanish)

Publisher
Fundación Entorno-Consejo Empresarial Español para el Desarrollo Sostenible
Publication date
April 2010
Type
Reports
Category
Sustainability and the Business Case
Stakeholder Engagement
Managing Corporate Responsibility
Responsible Supply Chain Management
Discipline
Marketing
Strategy
Language
Spanish
Link
Marketing for Sustainable Products and Services: Creating value from innovation
Free/Pay for content
Free
 

This publication aims to raise awareness on sustainable development strategies and marketing in business. It targets managers working in the following functions: marketing, communication, branding and product development.

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