Managing a Company in an Activist World: The Leadership Challenge of Corporate Citizenship

Managing a Company in an Activist World takes the discussion of corporate citizenship to a new practical level, offering business leaders answers to such tough questions as: What do our stakeholders value most? How can we respond to a growing number of formal compliances and informal demands? How do we most effectively communicate our role as a good corporate citizen? How can we shake off inertia, public skepticism, and short-term focus to make corporate citizenship a priority without sacrificing growth and profits?