The AlphaBEM of the Responsible Management

The idea of defining the vocabulary of sustainability for a public of responsible managers was born out the simple observation at a BEM academic seminar that - asides from the Brundtland report’s widely accepted definition of sustainable development - many of the terms and constructs associated with this concept are new, complex and unstable. They require greater clarification and depth.

The question is how people can negotiate, trade and manage sustainably if they do not speak the same language and have different definitions for seminal concepts like global responsibility, greenwashing, globalisation and environmental footprint. This glossary develops a common vocabulary for companies’ benefit – 100 words to guide knowledge and action. Sustainability concerns everybody, and the book is a precious tool for enhancing people’s understanding of what sustainable business looks like.

TheAlphaBEMof the responsible manager is the product of a group effort by professors, university colleagues, corporate leaders and students. The result is a testament to their professionalism, devotion – and sense of humour.