Innovative CSR: From Risk Management to Value Creation

By and large, corporations of the 21st century have come to realize that their obligations to societies in terms of corporate social responsibility are fourfold: economic, ethical, altruistic and strategic. Meeting these four responsibilities is crucial to their survival in their various markets and industries; it also requires them to rewrite their previously less socially responsible business models in order to do so. All indications continue to suggest that it is those organizations that are perceived to be socially responsible by stakeholders in modern markets that survive and prosper.

This book aims to explore, inspire and support creative, innovative and strategic CSR. ‘Innovation’ in this book means new products, services and technologies and, in addition, new organisational and institutional systems, structures and new business models that empower the organisation to advance strategically in an ever more competitive business world.

How do corporate entities shift their attention from risk management to value creation? This is the key question that this book attempts to answer, both theoretically and empirically as well as through real case studies and experiences.