The Naked Corporation: How the Age of Transparency Will Revolutionize Business

In The Naked Corporation, the authors explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity.

Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust - as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services - Tapscott and Ticoll offer the advice on how to lead the new age, rather than simply react to it.