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Green Marketing: What Works; What Doesn’t - A Marketing Study of Practitioners
Publisher
Environmental Leader
Publication date
January 2010
Type
Reports
Category
Environment/Climate Change
Discipline
Environmental Management
Marketing
Marketing
Language
English
Free/Pay for content
Pay-for-content
The study includes data on:
- Green marketing effects on product pricing
- Which companies are spending on green marketing
- What media are most used
- What media are most effective
Providing specific examples, the authors include four case studies of green marketing campaigns from USPS, Timberland, HSBC and Aveda.
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