Corporate Responsibility and the Media

Author
David Grayson
Source
Doughty Centre for Corporate Responsibility
Publisher
Cranfield School of Management and Centrum für Corporate Citizenship Deutschland
Publication date
July 2009
Type
Reports
Industry
Media
Category
Managing Corporate Responsibility
Language
English
Link
http://www.som.cranfield.ac.uk/som/dinamic-content/research/doughty/crandthemedi...
Free/Pay for content
Free
 

This paper covers four main points:

  1. How is the media currently treating CR and how might it cover CR in future?
  2. What are the media's own corporate responsibilities?
  3. What is the impact of new media in terms of reporting CR?
  4. What are the corporate responsibilities of new media?
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