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Capturing the Green Advantage for Consumer Companies
Publisher
Boston Consulting Group
Publication date
January 2009
Type
Reports
Category
Environment/Climate Change
Managing Corporate Responsibility
Managing Corporate Responsibility
Discipline
Strategy
Organisational Behaviour
Environmental Management
Organisational Behaviour
Environmental Management
Language
English
Free/Pay for content
Free
Consumers everywhere
are concerned about the environment, but will they continue to purchase
green products now that the economy has taken a nose dive? BCG's global
survey of indicates they will. Although consumers may be cutting back
on big-ticket items, green continues to be a significant factor in
where consumers shop and what they buy. But green is not a license to
charge more, although many consumers will pay a little more for green
products offering the right benefits.
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