The Vanguard Corporation

Author
Sean Silverthorne
Source
Harvard Business School Working Knowledge
Publisher
Harvard Business School
Publication date
October 2009
Type
Papers/Notes
Category
Sustainability and the Business Case
Stakeholder Engagement
Managing Corporate Responsibility
Corporate Responsibility in the Workplace
Leadership and Management Development
Language
English
Link
The Vanguard Corporation
Free/Pay for content
Free
 
In the book Supercorp, Rosabeth Moss Kanter lays out a model for 21st-century companies that care as much about about creating value for society as they do value for shareholders and employees. The best part: It pays to be good. Key concepts include:
  • Companies with a very strong sense of purpose use it to guide and speed up innovation.
  • All the vanguard companies studied, save one, outperformed their peers during the recession.
  • Leaders must engage employees in discussions around principles and the applications to the business.
  • Vanguard companies are dynamic places to work, with employees having a say on when and where they work.
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