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The Greenwashing Guide
Publisher
Futerra Sustainability Communications
Publication date
April 2008
Type
Reports
Category
Environment/Climate Change
Transparency and Reporting
Managing Corporate Responsibility
Transparency and Reporting
Managing Corporate Responsibility
Discipline
Organisational Behaviour
Environmental Management
Environmental Management
Language
English, French
Free/Pay for content
Free
Most greenwash is due to ignorance and/or sloppiness rather than malicious intent, and businesses and advertising agencies can take simple steps to prevent greenwash slipping through. As a consumer, you too can spot the worst greenwash symptoms, and this guide lists the simple tests for ‘greenwash’ versus ‘good claims’.
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