CSR-Driven Innovation: Towards the Social Purpose Business

Author
K. Hockerts, M. Morsing, J. Eder-Hansen et. al.
Source
CSR-Driven Innovation
Publication date
January 2009
Type
Reports
Industry
Agriculture
Automotive
Media
Pharmaceutical
Telecommunications
Finance
Energy
Retail
Food & Beverage
ICT
Transport
Services
Consulting
Consumer Goods
Chemicals
Electrical Goods
Engineering & Construction
Hospitality
Oil, Gas & Mining
Steel
Utility/Waste Management
Insurance
Aerospace/Defence
Textiles
Government
Education
Other
Category
Managing Corporate Responsibility
Social Entrepreneurship
Discipline
Organisational Behaviour
Language
English
Free/Pay for content
Free
 

Addressed and explained in the introductory chapter (chapter 2), the research focus and methodology used in this report build on the existing corporate social responsibility (CSR) and innovation literature.

Chapter 3 focuses on how businesses select CSR-driven innovation and how important the social change is relative to their business strategy. Typologies of the organizations engaged in strategic CSR-driven innovation are introduced according to their strategic social innovation. 

Chapter 4 takes a closer look at the motivation of the people behind the innovation, who are often the driving force behind CSR-driven innovation businesses. The different types of social entrepreneurs are def inedbased on examples from the cases, and their motives differ from the motives behind CSR-driven innovation.

Chapter 5 focuses on the identity of the organizations, and how it is shaped via interaction with stakeholders. Here, we look at how SME managers make sense of their CSR-driven business and how this is linked to the way external stakeholders make sense of the world’s social and environmental challenges.

Next, chapter 6 takes a more process-oriented approach and describes the five major phases in CSR-driven innovation business development. 

Chapter 7 contains concluding comments, while chapters 8, 9 and 10 provide a list of the figures and checklists used throughout the report, references and an appendix with fifteen one-page descriptions of the firms examined. Designed to supplement the brief overview given at the end of the introductory chapter, the descriptions provide a detailed overview of each company.