The aim of the case is to examine the extent to which consumers’ stakeholders can determine the permanence of a new business model based on sustainability in the long run and if strategic agreements should be pursued.

The case will examine, among other areas:
a. Development of a new business model based on sustainability

b. Creation of internal policies and guidelines to foster organisational acceptance

c. Formation of transversal internal teams to manage NGO stakeholder relationship

d. Analysis of collaboration with a specific NGO with a view to developing a multi-NGO engagement framework across all business activities