The profiled books tackle our most vexing global challenges, including globalisation (Globalization and Its Discontents, No Logo), climate change (Heat, The Economics of Climate Change) and poverty (The Fortune at the Bottom of the Pyramid, Development as Freedom).

Some of these featured thought-leaders are highly critical of the status quo (e.g. David Korten, Eric Schlosser and Joel Bakan), while others suggest evolutionary ways forward (e.g. Amory Lovins, Hunter Lovins, Paul Hawken and Jonathon Porritt). Some place their faith in technological solutions (e.g. Janine Benyus, Ernst Ulrich von Weizsäcker), while others are upbeat about the potential of business to be a force for good (e.g. John Elkington, Ricardo Semler, William McDonough and Michael Braungart).