Sustainability Partnerships in Agro-Commodity Chains: A Model of Partnership Development in the Tea, Palm Oil and Soy Sectors
Author
J. Nikoloyuk in cooperation with P. Glasbergen
Category
Sustainability and the Business Case
Stakeholder Engagement
Responsible Supply Chain Management
Discipline
Strategy
Organisational Behaviour
This paper seeks to answer the following research question by developing a model of multistakeholder partnership development: What determines the ability of private initiatives to change commodity chains and markets to operate in a more sustainable way?
A useful model must allow practitioners to determine the relative importance of internal managerial and external contextual factors in determining the success or failure of a partnership. This will allow partnership managers to better understand what external influences must be accounted for when engaging in a multistakeholder process. An actor-level perspective of analysis is provided by the ladder of partnership development model, which proposes that partnerships must progress sequentially through five steps: building trust, creating collaborative advantages, constituting rule systems, changing a market, and finally changing governance structures. During this progression, the focus of a partnership changes from internal to external interactions.
Three hypotheses have been posed to evaluate the accuracy of the ladder model:
Hypothesis 1: Minimum levels of trust allow organizations to work to identify collaborative advantages, which determine the opportunities to create new rule systems;
Hypothesis 2: The characteristics of the rule system and the partnership’s activities for securing external legitimacy will determine its market impact; and,
Hypothesis 3: Partnerships which transform markets will also change the political landscape of an issue area.