The eras and participants of Fair Trade: an industry structure / stakeholder perspective on the growth of the fair trade industr
Introduction
Fair trade has been a growing market world wide with annual growth rates of 22-56 percent
by volume since 2000 (Fairtrade Labelling Organisation (FLO), 2006) on fairtradeq labeled
products. Switzerland has the largest market share for fair trade produce (mainly due small
market sizes and high income), but according to the Fairtrade Foundation (FtF), the UK is the
largest physical market, worth £140 million sales in 2004, with large year on year growth (46
percent in 2003, 52 percent in 2004). In line with the sales growth, the number of participant
organizations has also grown significantly from less than 20 having signed a Fairtrade
Foundation licensing agreement in 2000, to nearly 150 in 2006.
