Paint the Town Green

The authors studied the entire lifecycle of paint, from raw materials through manufacturing to use and disposal, to find ways to make it more sustainable in a three-year collaboration with ICI Paints AkzoNobel, a manufacturer and supplier, and construction group Carillion, a major user of paint.

This report details the innovations which came out of the project and the commercial benefits they achieved. It explains how to conduct innovation driven by environmental and social responsibility and why it makes good business sense.