Novo Nordisk A/S - Integrating Sustainability into Business Practice

This case is not one which poses a business problem and then asks the students to provide recommendations as to what the company should do. Rather, this case is descriptive in that it describes the tools used by Novo Nordisk A/S. The primary pedagogical purpose of this case is to have the students discuss the pros and cons of each tool, to discuss in which management situations the tools will be effective and in which situations they will be ineffective. The questions posed for each course are to a large extent identical; however, the proposed discussions may differ slightly in that each course is building on a completely different theoretical background and ambition.