Twitter
RSS FeedCranfield University - School of Management
Photo Gallery
Dedicated Research Centre
Doughty Centre for Corporate Responsibility
The Cranfield School of Management is dedicated to the improvement of the practice of management. As an integral part of the School, the Doughty Centre for Corporate Responsibility aims to develop and then promote through teaching and practice, a distinctive “Cranfield take” on how to integrate Corporate Responsibility as an integral part of successful management practice. The assumption is that Corporate Responsibility cannot be a bolt-on to business operations but must be built in to business purpose and strategy. If it is embedded, it should produce shared value: opportunities for the business and positive environmental and social impacts.
The Cranfield School of Management is dedicated to the improvement of the practice of management. As an integral part of the School, the Doughty Centre for Corporate Responsibility aims to develop and then promote through teaching and practice, a distinctive “Cranfield take” on how to integrate Corporate Responsibility as an integral part of successful management practice. The assumption is that Corporate Responsibility cannot be a bolt-on to business operations but must be built in to business purpose and strategy. If it is embedded, it should produce shared value: opportunities for the business and positive environmental and social impacts.
Published work
How to Develop CR Champions’ Networks in Your Organisation?
The Doughty Centre for Corporate Responsibility at Cranfield School of Management, is pleased to publish the first guide in their ‘How to do’ corporate responsibility (CR) series. Valuable for practitioners, the series will provide good practice examples and advice on how to implement various significant tactics that companies can use to further drive CR in the heart of their organisation.
Embedding Corporate Responsibility in the MBA Curriculum
by Chris Marsden
by Chris Marsden
Case Studies
Co-creation of new BP and Gulf crisis case on ecch.com
Professor David Grayson, Director of the is working on the design and is promoting an open-source pooling of ideas.
Other Initiative
Doughty Centre 50 Lessons on Corporate Responsibility and Sustainability
Developing a succession of talented managers and inspiring leaders is at the heart of all successful organisations. Designed for the 21st century, 50 Lessons has developed a comprehensive and compelling resource of management and leadership lessons from some of the world’s most successful business leaders. In the form of short and powerful videos, 50 Lessons captures these leaders’ most important learning experiences, shares their real-world business acumen, and discovers the guiding principles behind their most important business decisions and their career progression.
This profile is maintained by Cranfield University School of Management. It was last updated on 16th October 2009.
Click here to submit a change or correction request on this page. Click here to send a comment about this school.
Problem with this profile/links? E-mail us.
»