Cranfield University - School of Management

   

Co-creation of new BP and Gulf crisis case on ecch.com

The crisis for BP in the Gulf of Mexico is probably the biggest talking point in sustainability right now.  Certainly the recent annual meeting of the Global Education Research Network thought so; which is why it decided to develop a real-time case study while the story is still unfolding. 

Professor David Grayson is working on the design and is promoting an open-source pooling of ideas.  While written for executive education and MBA courses, the learning will also be relevant for those advising on strategy, crisis management, leadership, corporate governance, corporate communications and reputation.

He is inviting other academics, practitioners and experts to help co-create the case using the ecch platform.  ecch is the largest single source of management case studies in the world.

 

The current version of the case can be downloaded.