Cranfield University - School of Management
Co-creation of new BP and Gulf crisis case on ecch.com
The crisis for BP in the Gulf of Mexico is probably the biggest talking point in sustainability right now. Certainly the recent annual meeting of the Global Education Research Network thought so; which is why it decided to develop a real-time case study while the story is still unfolding.
Professor
David Grayson is
working
on the design and is promoting an open-source pooling of ideas.
While written for executive education and MBA courses, the
learning
will also be relevant for those advising on strategy, crisis
management, leadership, corporate governance, corporate
communications
and reputation.
He is inviting other academics, practitioners and experts to
help
co-create the case using the ecch platform. ecch is the largest
single source of management case studies in the world.
The current version of the case can be downloaded.
