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Dedicated Research Centres
ASB Centre for Corporate Communication (ASBccc)
The centre is a research centre at the Department of Language and Business Communication, Aarhus School of Business (Denmark). Research at ASBccc embraces a multitude of areas, including management communication, market communication, public relations, internal communication, business journalism, etc. In our research we use methods and theories drawn from the social sciences and the humanities alike. One of the areas of research of the centre is CSR communication.
The centre is a research centre at the Department of Language and Business Communication, Aarhus School of Business (Denmark). Research at ASBccc embraces a multitude of areas, including management communication, market communication, public relations, internal communication, business journalism, etc. In our research we use methods and theories drawn from the social sciences and the humanities alike. One of the areas of research of the centre is CSR communication.
CCP - Center for Corporate Performance
Center for Corporate Performance is a joint project between the
corporate sector and researchers from 2 departments (Department of
Economics and Department of Marketing, Informatics and Statistics) at
the Aarhus School of Business.
Research Focus
CSR reporting in large corporations
The purpose is to examine the way the corporations stage CSR to
external stakeholders in order to determine the consistency (or lack
of consistency) of their CSR discourse.
Published work
CSR Communication: A SME-oriented Approach
by Anne Ellerup Nielsen and Christa Thomsen
by Anne Ellerup Nielsen and Christa Thomsen
Ideals and practices in CSR identity making: the case of equal opportunities
by Jakob Lauring and Christa Thomsen
by Jakob Lauring and Christa Thomsen
Research actions
CSR/Ethical Identities & Small and Medium Sized Enterprises
Inspired by a case study on communication practices in SMEs and on the basis of a literature review on strategic CSR communication, we have examined how corporations in general deal with CSR communication issues and challenges.
Inspired by a case study on communication practices in SMEs and on the basis of a literature review on strategic CSR communication, we have examined how corporations in general deal with CSR communication issues and challenges.
Communicating Corporate Social Responsibility (CSR) in Local Networks
Central and local governments (e.g. ministries, agencies and municipalities) who need to communicate a CSR programme may find inspiration in CSR and CSR communication theories and literature on the one hand and network theories on the other hand. We propose a framework for analysis of central and local governments’ communication of CSR in local networks.
Central and local governments (e.g. ministries, agencies and municipalities) who need to communicate a CSR programme may find inspiration in CSR and CSR communication theories and literature on the one hand and network theories on the other hand. We propose a framework for analysis of central and local governments’ communication of CSR in local networks.
Reporting CSR – what and how to say it?
Our aim is to highlight the value of the discourse and the discourse
types adopted in the reporting material. By adopting consistent
discourse types which interact according to a well-defined pattern or
order it is possible to communicate a strong social commitment on the
one hand and take into consideration the expectations of the
shareholders and of the other stakeholders on the other hand.
Practicing the Business of CSR - A Process Perspective
The practice of Corporate Social Responsibility (CSR) has often been described as a balance of profitability and social or societal responsibility by scholars as well as practitioners. It is assumed that regulations and guidelines of CSR practices link competitiveness and responsibility together.
The practice of Corporate Social Responsibility (CSR) has often been described as a balance of profitability and social or societal responsibility by scholars as well as practitioners. It is assumed that regulations and guidelines of CSR practices link competitiveness and responsibility together.
SME/Corporate Focus
Employee sickness leave conversations as roundtable (multiparty) conversations
Purpose of the project is to investigate selected roundtable conversations in order to find out what an optimal roundtable conversation is and discuss if it is possible to develop the roundtable conversation as a personnel political tool like job appraisal interviews and use it as strategic CSR communication
Purpose of the project is to investigate selected roundtable conversations in order to find out what an optimal roundtable conversation is and discuss if it is possible to develop the roundtable conversation as a personnel political tool like job appraisal interviews and use it as strategic CSR communication
Other Initiatives
Employee sickness leave conversations as roundtable (multiparty) conversations
Purpose of the project is to investigate selected roundtable conversations in order to find out what an optimal roundtable conversation is and discuss if it is possible to develop the roundtable conversation as a personnel political tool like job appraisal interviews and use it as strategic CSR communication
Purpose of the project is to investigate selected roundtable conversations in order to find out what an optimal roundtable conversation is and discuss if it is possible to develop the roundtable conversation as a personnel political tool like job appraisal interviews and use it as strategic CSR communication
CSR reporting in large corporations
The purpose is to examine the way the corporations stage CSR to
external stakeholders in order to determine the consistency (or lack
of consistency) of their CSR discourse.
SME's use of CSR in a reputation perspective
The project examines SMEs potentials to implement and use CSR as a strategic communication instrument.
The project examines SMEs potentials to implement and use CSR as a strategic communication instrument.
This profile is maintained by Aarhus School of Business, Aarhus University. It was last updated on 25th February 2010.
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