University of Cambridge Programme for Sustainability Leadership
Corporate Sustainability and the Individual: A Literature Review
This paper introduces the literature and theories of corporate sustainability and how these have been applied at the level of the individual. It begins by defining corporate sustainability, reviewing the concept origins, demonstrating that it is an essentially contested concept (overlapping with related terms like corporate social responsibility, business ethics and corporate citizenship) and exploring some of the underlying principles.
The paper then gives an overview of academic research that has been conducted on corporate sustainability generally and on the role of the individual in corporate sustainability in particular. In term of the latter, five themes are explored: the importance of values congruence of managers and employees with organisational values; the instrumental association between individual concern, knowledge and commitment and corporate social and environmental responsiveness; narrative accounts by sustainability managers of corporate “greening”; the role of sustainability managers as champions, entrepreneurs or agents of change in their organisations; and the application of psychology to understand individual responses to sustainability issues.
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