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How to Develop CR Champions’ Networks in Your Organisation?
The Doughty Centre for Corporate Responsibility at Cranfield School of Management, is pleased to publish the first guide in their ‘How to do’ corporate responsibility (CR) series. Valuable for practitioners, the series will provide good practice examples and advice on how to implement various significant tactics that companies can use to further drive CR in the heart of their organisation.
The first guide explores current examples from practice and management literature to provide advice on how to build and sustain CR champions’ networks. CR champions are emerging as a powerful tool available for embedding CR philosophy into an organisation, proving critical in the process of embedding CR. They can play a strategic role, committed to causing change and helping to bring the strategy alive for their colleagues. A champions’ network can create a ‘motorway’ from top to bottom of the organisation, spanning region to region, and coordinating the initiators of innovative and profitable business solutions. Such a network can be a powerful and cost-effective tool to help move organisations towards achieving their sustainability objectives.
The first guide explores current examples from practice and management literature to provide advice on how to build and sustain CR champions’ networks. CR champions are emerging as a powerful tool available for embedding CR philosophy into an organisation, proving critical in the process of embedding CR. They can play a strategic role, committed to causing change and helping to bring the strategy alive for their colleagues. A champions’ network can create a ‘motorway’ from top to bottom of the organisation, spanning region to region, and coordinating the initiators of innovative and profitable business solutions. Such a network can be a powerful and cost-effective tool to help move organisations towards achieving their sustainability objectives.
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