Copenhagen Business School

This part of the centre’s research agenda focuses on the public policy dimension of CSR. The aim is to explore and compare government agendas and initiatives regarding corporate responsibilities at the supranational, national, regional and local level. Particular attention will be devoted to developments within the EU (including EU member states) and in the Nordic countries.

Non-financial performance measurement (NPM) systems have fast become an integrated part of organisational life. Some see the explosion in NPM systems as a reflection of a disillusion with existing management control systems, others as a representation of the instrumental rationalisation of organisations, and still others as a response to overall societal changes that increase the need to manage intangible assets.

The project focuses on the implementation of sustainable living in VELUX communications on a global level. The aim is to uncover, which parameters are the most decisive in relation to whether or not sustainable living can be managed in a way, so that it appears credible, but at the same time respects the relationship between global and local level in the company.

To what extent can CSR be used to ensure a healthy working environment? This is the question that cbsCSR and NFA (National Research Centre for the Working Environment) jointly have been trying to answer for the past year. The work continues, and deeper research is taken on, but already now several main conclusions seem ready.

Today, there is more space for critical views on CSR and development. The picture has earlier been somewhat rosy and over-optimistical, but it has changed. And today the debate seems to start focusing on the underlying structures of CSR in development, such as the financial system, the market, trade policy and taxation along with issues such as the rise of China, regulation of civil society and politics of consumption. These changes are obviously not only due to the merit of the network, but it has had its impact on the changes that have taken place.

Professor Lars Thøger Christensen, University of Southern Denmark, and professor Mette Morsing, CBS, published “Behind Corporate Communication” in Danish (English version with the title “Corporate Communications”).That why the course   ''Strategic Communication about CSR'' in based on this book.