2011 Green Gauge® US Report

Source
GfK Roper Consulting
Publisher
GfK Roper Consulting
Publication date
March 2011
Type
Reports
Category
Environment/Climate Change
Discipline
Environmental Management
Language
English
Password protection
Yes
Free/Pay for content
Free
 

The GfK Roper Consulting Green Gauge Report is the only nationwide, long-term syndicated study of consumer attitudes and behaviors towards the environment.

 

Green Gauge gives you an exclusive look at how America’s concern for environmental issues can affect your organization. This comprehensive report provides insight into consumers’ attitudes and buying behavior, allowing you to strategically plan and execute your marketing campaign.

 

Green Gauge covers many important areas, including:
  • Top consumer environmental concerns
  • Environmental actions consumers are taking
  • The role of individuals, government and business in protecting the environment
  • Industries consumers view as eco-winners and losers
  • Consumers’ willingness to pay a premium for earth-friendly products
  • Priorities consumers place on economic growth versus environmental responsibility
  • Impact of a company’s environmental record on consumer decisions
  • Where consumers go for environmental information