The Future Quotient

Publication date
October 2011
Sustainability and the Business Case
Global Governance and the Role of Business
Environmental Management
Free/Pay for content
The project began as a response to evidence that CEOs, and C-suites generally, were concluding that they had already embedded sustainability. Ahead of the 2012 sustainability milestone events, we felt that some sort of counterblast was needed. The Future Quotient idea evolved along the way—as a means of testing those C-suite assumptions.

We researched, scanned, interviewed and conducted a part-quantitative, part-qualitative survey surrounding the issue of long-term thinking and acting. This was emailed to several thousand members of the Volans and JWT networks, resulting in 500 fully completed replies from thought-leaders and practitioners worldwide.

Drawing on this collective wisdom, and working closely with MindTime, who we discovered along the way, we began the development of a beta version of our methodology to measure your own FQ. Building on the recommendations of our respondents, we compiled a listing of ‘50 Stars in Seriously Long-Term Innovation’ which we term as the FQ50 as well as an FQ Playbook to help individuals and organizations stretch their FQ.