CSM Roundtable: Integrating Sustainability into Marketing and Sales

 
Start date
Apr 15 2010 - 00:00
End date
Apr 16 2010 - 00:00
Location
Geneva, Switzerland
Organized by
IMD
Contact name
Kay Richiger
Contact email
kay.richiger@imd.ch
Event website
CSM Roundtable
 

The roundtable aims to bring CSR and corporate sustainability executives together with marketing and sales executives from global companies and offer them a platform to discuss and share innovative solutions and best practices related to integrating sustainability into marketing and sales to create consumer demand for sustainable products and services.

The agenda will include:
  • The challenges of linking sustainability to the brand
  • How to get marketing and sales managers on board
  • How to create consumer demand for sustainable products and services
  • An outside-in perspective on how markets can be transformed to make them more sustainable.

Attendance requirements

Free event
»