Category
Corporate Governance/Accountability
There is an impressive history associated with the evolution of the
concept and definition of corporate social responsibility
(CSR). In this article, the author traces the
evolution of the CSR construct beginning in the 1950s, which marks the
modern
era of CSR. Definitions expanded during the 1960s
and proliferated during the 1970s. In the 1980s, there were fewer new
definitions,
more empirical research, and alternative themes
began to mature. These alternative themes included corporate social
performance
(CSP), stakeholder theory, and business ethics
theory. In the 1990s, CSR continues to serve as a core construct but
yields
to or is transformed into alternative thematic
frameworks.